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We’re hyped to announce that Loyle Carner is our third and final NASS 2022 headliner, and we wanted to do something pretty special to celebrate. So a couple of weeks back, we grabbed our mates and took a trip to Mile End skatepark in East London to film an exciting video announcement for our final headliner and a bunch of new names for NASS 2022. Peep behind the scenes to see what we got up to…
The Idea
We wanted our film to show how the worlds of Music, Street Art, BMX & Skate collide at NASS.
The video dives straight into the action with skater Alim Jallo serving up some impressive moves, whilst freestyle BMX rider Jack Clark rides into the scene and our street artist Elno puts the finishing touches to a mural of our final NASS 2022 headliner… Loyle Carner!
We’re then transported into the festival world of NASS by the way of a busted up TV, reminding us (with less than 100 days to go!) why we can’t wait to get back to Bath & West Showground this summer.
The Shoot
Our crew took to Mile End Skate Park bright and early for the shoot. The park is a focal point for the East London skate and street art scene. With some strong lines and some less obvious ones, this skatepark pushes skaters to be more creative and try something new. Our dedicated DOP Nicky spent the morning dodging skaters trying to get the perfect shot…
The Crew
We called up some familiar faces and friends to take part in the announcement, including…
BMX pro and previous Team GB Olympic competitor Jack Clark who you can catch at the festival this summer and through his Instagram here.
NASS regular and sponsored skater Alim Jallo represented the world of skate – check him out on Instagram here.
And last but not least, renowned Spanish street artist Elno completed our Loyle Carner mural. She’s one of the founders of Wom Collective, a group of London-based female street artists who create a space for artists to exhibit and sell their artwork. Through creative expression, their ethos is to create opportunities for meaningful connection and joy. Check them out here!
And here is the video reveal!
With less than 100 Days To Go until NASS 2022, the countdown is officially on.
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